Multilingual Website Guide

For anyone considering translating their website into English or other languages, this guide compares approaches, explains how to optimize for search engines and AI search, and covers strategies for attracting inbound visitors. For instructions on using the product, see the Help Center.

• How to Translate Your Website into English: Comparing 4 Options by Cost, SEO and MaintenanceThere are four ways to translate a Japanese website into English: commission a translation agency to build a separate site, use a multilingual CMS plugin, install a JavaScript tag-based translation tool, or serve pre-translated HTML separately. We compare the cost of each, how search engines treat it, and how easy it is to keep up to date.About 8 min · Updated 2026-10-14
• How to Choose a Website Translation Tool: JS Tag, Proxy, CMS Plugin and Separate Delivery ComparedWebsite translation tools such as WOVN.io, shutto翻訳, Weglot, WPML and Sotomuke fall into four types based on where the translation is applied. Each type differs in setup work, how it appears to search engines, how it keeps up with updates, and how pricing is determined. We have summarized the key comparison criteria and the questions to ask.About 9 min · Updated 2026-10-14
• What Is hreflang? How to Correctly Tell Google About Language Versions of a Multilingual Site (with Examples)hreflang is an attribute that tells search engines about language and regional versions of pages with the same content. Using the example of adding English, Chinese and Korean versions to a Japanese site, we explain how to write it, what x-default means, how it relates to canonical, how to specify it in a sitemap, and common mistakes.About 7 min · Updated 2026-10-14
• Making Your Website Multilingual for Inbound Tourism: Where to Start with English, Chinese and KoreanPriorities for hotels, ryokan, restaurants, tourist attractions, clinics and retail stores making their websites multilingual for international visitors. We cover which language to start with, which pages to translate first, settings to avoid missing customers who arrive via Google Maps or AI search, and how to think about costs.About 8 min · Updated 2026-10-14
• How to Make Your Website Readable by ChatGPT and AI Search: llms.txt, Structured Data and Crawler SettingsThe settings needed for ChatGPT, Perplexity, Google's AI Overviews and Bing Copilot to cite your website's information accurately. We explain allowing AI crawlers, Content Signals in robots.txt, llms.txt, structured data, Markdown delivery and handling multilingual pages, with real-world examples.About 9 min · Updated 2026-10-14